MacWorld 2008: MacBook Air the parade. Around, nothing.
Author: ildella on Wednesday, 16 of January, 2008 at 4:43 pm
The ESC was a little 'a disappointment and I was also convinced that only the MacWorld would have done much more noise. This was true in a sense, during the Speech of Steve Jobs has even come down Twitter.
Beyond that, however, is that not even the MacWorld have seen major announcements. Perhaps the thing that makes more news at this time is the lack of meat to the fire of a certain thickness. Apart from the MacBook Air of course that arouses sensation, emotion, admiration or contempt, depending on how it is seen.
My view is that it should be assessed in terms of "I'm creating a trend, I'm a road marking" something that no one better than Apple, in this field, can afford (and succeed) to do today.
Let's face it: $ 3000 for a machine that can not be used for real work, which is well ahead of the real world without the ethernet socket and the optical scanner are many .... A lot of course this kind of limitation can not go down. Already but the point is that it is not the "many" which is aimed Air today, in January 2008, but a few. Very few individuals who can spend that money in light (which is totally lack an actual value of the object.
Above all, the subject turns to the market in general and those few who know how to interpret the trend. The MacBook Air is there to say 'ok, it's 2008, we understand that we have to stop with scanners, a technology is outdated and unacceptable, BASTA! Enough magnetic discs, we want the solid state disks and who cares if you are 64 mega so few who still keeps its data on portable hard? External disk, storage networking, we are realistic and forward then SUFFICE WIRES, it does not want to know more. "
This is what the market or better than a slice of ever wanting to have more gadgets and tools all'avanguatrdia are asking for. Fortunately, Apple marks the street, pulls a line with the past and make sure that everyone else must inevitably keep pace.
Perhaps in the coming months we will see out versions less extreme and more suited to the realities of 2008 but no doubt this will shake out by the other because they are "back". At least I hope it is so sad because they look horrible and old laptops that are around ...
For the rest, calm. No news on the MacBook Pro and patience. Something on the iPhone and iTouch in that area but the most interesting are the software developed by the famous "third parties" or add-ons (microphone and GPS) ever developed by the company. Talk about this in the next few days when I will have the opportunity to Collada some application in person.
In short, little new, considering that neither Apple TV, nor even the latest super proprietary content distribution system film can not even remotely incuriosisce, here's the best thing found in turn becomes the reduction to 60 seconds of speech for 90 minutes of Steve Jobs.
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